Sport is a key part of the national economy, affecting sectors such as agriculture, industry, construction, trade, hospitality, media, health and education. In addition to its health and entertainment benefits, sport creates jobs and stimulates commercial activity. For example, Wydad Athletic Club generated revenues of $18.5 million in 2022, of which $8 million was spent […]
Football is the most popular sport in Morocco. Nowadays, it’s no longer just a recreational or competitive activity but rather a social phenomenon playing a crucial role in human development, strengthening social bonds, and promoting noble human values within Moroccan society. The outstanding performance of the Moroccan national team at the 2022 FIFA World Cup […]
The Moroccan society has undergone significant transformations, and one of the most visible aspects of these changes is the emergence of women in spaces traditionally dominated by the male sphere, such as streets, stadiums, and cafes, across most Moroccan cities. Furthermore, they now take on roles as match analysts, showcasing a deep understanding of players, […]
On the international stage, countries engage in intense competition to demonstrate their excellence and ability to manage their affairs in various fields. Sport is no exception, as it influences a country’s international reputation, serving as a showcase for its culture. This prompts countries to invest in sports to strengthen their soft influence. The performance of […]